Hi, I'm Shibi Karuppusamy

Hi, I'm Shibi Karuppusamy

Hi, I'm Shibi Karuppusamy

A product designer with cross-functional experience in AI, SaaS, E-commerce & B2B platforms, focused on making complexity feel simple, purposeful, and delightful.

Currently @TikTok

Previously @Amazon

Trust Program Creation tool

Trust Program Creation tool

Trust Program Creation tool

How I helped TikTok’s Monetization team develop scalable trust programs, driving a 20% reduction in penalized accounts

How I helped TikTok’s Monetization team develop scalable trust programs, driving a 20% reduction in penalized accounts

Advertiser Investigation & Lookup

Advertiser Investigation & Lookup

Advertiser Investigation & Lookup

Supported TikTok’s Integrity team in conducting end-to-end investigations to protect platform trust and safety — resulting in a 37% increase in cases handled

Supported TikTok’s Integrity team in conducting end-to-end investigations to protect platform trust and safety — resulting in a 37% increase in cases handled

Micro Learnings

Micro Learnings

Micro Learnings

How I scaled bite-sized learning at TikTok to cut repeat violations by 66% and reduce suspensions for striked advertisers by 50%

How I scaled bite-sized learning at TikTok to cut repeat violations by 66% and reduce suspensions for striked advertisers by 50%

Marketing Hub

Marketing Hub

Marketing Hub

Coming soon

Coming soon

Coming soon

Supported TikTok’s Integrity team in conducting end-to-end investigations to protect platform trust and safety — resulting in a 37% increase in cases handled

Supported TikTok’s Integrity team in conducting end-to-end investigations to protect platform trust and safety — resulting in a 37% increase in cases handled

Select work @Amazon

Design Thinking @Amazon

How we improved the Flex driver experience at Amazon through design thinking—reducing friction in after-hours returns with better software and hardware integration

Unified Flow Planner

How I helped streamline sub-same-day fulfillment at Amazon by replacing manual workflows with a unified planning system

Trans Capacity Planning

How I helped Amazon and 3P carriers meet customer expectations by optimizing transportation capacity plans

Designed and built by Shibi with 🥤 🍕 💤

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Designed and built by Shibi with 🥤 🍕 💤

Site Map

Contact

Designed and built by Shibi with 🥤 🍕 💤

Site Map

Contact

Designed and built by Shibi with 🥤 🍕 💤

Site Map

Contact