I’m Shibi, a product designer at TikTok based in the Bay Area.

At TikTok, I work on solutions that enhance business integrity and improve the advertiser experience, including the Account Health Page, Business Integrity Tools, and Microlearning initiatives. Being part of a fast-paced environment has strengthened my ability to advocate for user-centered design while delivering data-driven solutions at scale.

My path into design began during my Master’s in Industrial Engineering at Clemson University, where my research into healthcare user behavior sparked a deep interest in human-centered design.

Outside of work, I’m an Advanced Open Water Diver and have explored waters from Mexico to Egypt. When I’m not designing or diving, I enjoy experimenting in the kitchen, hiking, supporting Manchester United, and collaborating with my wife on her photography projects.

I believe design has the power to cross cultural boundaries and create lasting, meaningful impact—a perspective shaped by travel, curiosity, and diverse life experiences.